WHY YOUR WEBSITE SHOULD BE RESPONSIVE?

In April, 2015, Google launched its new update which stated that all Websites which are not responsive and non-mobile friendly will begin to witness a significant drop on the Search Engine results. Google also announced that it will favor Responsive Sites by ensuring that they figure more prominently on the search results, and further will ensure all Websites which are not responsive will be penalized.

This initiative of Google was made in line with the ushering in of the era of Smartphone’s and Mobile-friendly Websites. Further, Google also wanted to provide its users the best of its kind search experience that can be offered.

Google’s word was law since it dominated over 80% of the Mobile search volume. If your business relies on Search Engine traffic, then you need to take this seriously.

With Mobile Web Traffic expected to reach above 95% by 2019 as per a Cisco Survey, a Responsive Website will become a must, a Site that works for desktop as well as Mobile. When it comes to designing such a Site, 55 Web, a top Web Designing Company in Hyderabad, will make for an ideal choice.

WHAT’S A RESPONSIVE WEBSITE?

It’s a single Website that adapts to any screen size of devices ranging from Tablet to Mobile and Desktop. A responsive design by nature adapts to the device that the Site Visitor is using to access the Site; images, text and the rest of the Content automatically adjusting to accommodate the screen size of the device.

With the trend increasing towards Mobile Internet, it becomes essential that a Website is responsive and users expect them to be one. Around 40% of Smartphone and Tablet owners already search for B2B products and services on their devices.

An Adobe research study has revealed that already 40% of Website Visitors have stopped engaging if the Site’s layout is unattractive and unresponsive.

REASONS WHY YOUR WEBSITE SHOULD BE RESPONSIVE?

• ENSURES ONE WEBSITE: In the era of Multiple Devices usage from Laptop to Desktop, Tablet, Mobile and more, Responsive design allows for only one Website that’s designed and coded to adjust to all screen sizes.

• PREFERED FOR SEO: Google recommends that a Website be responsive for it greatly improves its SEO ranking. Further, Google incentivizes positive user-experience on the Web, and has separate algorithms for Mobile Websites that center around bounce-rate and click-back times.

• LOADS MORE QUICKLY: The in-built mechanism of a Responsive Website means that they are able to load more quickly on all types of devices. Further the design of the Site ensures that its Content adapts to the size of the device’s screen, allowing the Web Pages to be viewed faster and better without the user needing to scroll from side to side. This in turn helps improve user-experience.
• FACILITATES LESSER BOUNCE RATE: Today’s site users are smart and impatient, who have little time for Sites that are non-responsive, badly designed and old with shoddy graphics. They also cannot tolerate scrolling down for hours just to get to something like Products Details or Contact Form. They will immediately ‘Bounce Off’ and proceed to the next Website.
• ALLOWS TRACKING OF VISITORS: A responsive Website allows you to see who visits the Site, which in turn will allow you to increase improve your targeting. On the other hand, multiple versions of the Site make it more challenging to track Analytics.
• CAN BE MANAGED EASILY: A Responsive Website requires single Title-Tags, Meta Tags, Descriptions, etc, for all kinds of devices. By facilitating a single Website, it eliminates the need to have different campaigns for promoting your business. Further, it ensures that any changes made on the Website will appear on all devices which mean different admin panels will not be required.
• IS EXTREMELY COST-EFFECTIVE: The fact that a Responsive Website fits in with the need of all gadgets, makes it extremely cost-effective. On the other hand, a Site developed solely for Mobile Devices will extract more costs than the main Website for Desktop devices.
• OFFERS PAY-PER-CLICK BENEFITS: Recently, Google Adwords has converted the Web to ‘Enhanced Campaigns’. This means that the targeting of various devices will be treated the same way. With a responsive Web Design, it becomes a whole lot easier to manage your PPC. Businesses will enjoy more flexibility and control on how they can reach customers, especially the ones on Mobile Devices.
• SUSTAINS VISITORS INTEREST: Website visitors are more likely to remain or re-visit a Website that has been designed to be optimized to whatever devices they are using to access it. On the other hand, Sites that are not responsive and not attuned to the requirements of users are ignored by Site Visitors and also penalized by Google and other Search Engines in response to Mobile searches.
• FACILITATES BETTER USER-EXPERIENCE: A responsive Website will ensure a more all-round and better user-experience that the Site Visitors will relish. This in turn leads to greater interaction with visitors where they’re at, learning about their requirements and catering to their best interests.

According to a recent study by Google Think Insights team, a user today has a more positive experience with a Responsive Website with over 67% more likely to buy a product or use a service.

In the era of multiple devices from Mobile to Laptop and more, a Website needs to be responsive and easy-to-use on every device. Leading Web Designing Company in Hyderabad, 55 Web, specializes in designing fully-responsive Websites that adapts to every device, screen size and operating system while ensuring that customers and clients get the required information from any platform and at any time.

Today, functionality holds the key and creating an optimal visual experience for clients is crucial. An ultra-responsive Website designed by top Web Designing Company in Hyderabad, 55 Web, ensures that the experience will be much more visual and engaging.

http://www.55web.in

ADVANTAGES OF HAVING A WEBSITE FOR YOUR BUSINESS

In the digital age, business decisions is said to often start with Search Engines. This means that those who have a business but do not have a Website of their own, can manage to reach a mere 7% of the marketplace. Further, people will not be aware of their products / services unless they know that their business has an online presence.

Potential audience often across geographical boundaries can be reached through a Website than they could possibly be reached through TV / Radio Commercials or Print Advertisements or Yellow Pages Listings. Further, connection with customers can be had from the very first contact to the delivery of the product and post-sale service.

A market survey report has revealed that International Sales represents 41% of online commerce with 36% of orders being generated from abroad. Making the most of the opportunities that the Internet and Website has to offer must be a key objective for businesses. For such businesses, 55 Web, a premier Web Designing company in Hyderabad, can help to not only design and build a visually appealing Website but also build powerful web-based business solutions.

WEBSITE FOR YOUR BUSINESS

Whether yours is an established business or just starting out, a Website is a constant must to reach out to a wider audience.

• VERSATILE MARKETING TOOL: With better technology, Websites have become more flexible and versatile. Besides it’s a cheaper investment with the ability to earn quality results that matters the most. Having a Website also allows your business to enjoy other low-cost marketing options like Search Engine Optimization, Social Media Marketing, etc.

• ENSURES WEBSITE LINKS: Today for Viral Marketing on the Internet, Website Links are extremely important. There are scores of Websites floating around on the Internet, getting linked to a Website and spreading news about their business across the globe. When reputable Websites link to such a Website, popular search engines like Google take it as an indication of the popularity or importance of the Website. End result, is that the Website earns a higher Search Engine ranking and of course, greater online visibility.
• TRACKS EVERYTHING: A Website will allow your business to track what users are doing on your Site and what interests them the most about your products / services. The Website will also provide statistical information on how many people have visited your Website, the amount of Pages viewed, time spent on each page and what all they have messaged / emailed. This helps you to know what needs to be done to make the Site more beneficial to the users; the Site can be redesigned as well as optimized to attract more potential clients.
• ROUND-THE-CLOCK 24/7 ACCESS: One of the biggest gains of having an Online presence is that people can access the Website from anywhere in the world at anytime. There is no worry of having to turn away a potential customer due to business closing time. Instead, they can log into your Website and browse it to know about your business, and products / services; all that needs to be done is to provide your Contact Email or Mobile Number to help them get in touch with you later and clarify their requirements about your products / services or simply go ahead to order them online from your Website.
• CUSTOMER INTERACTION: A visually attractive Website with Video facility and link to your business Facebook Account / Blog, can work wonders to facilitate lively and interesting interaction with users. You get to learn about potential customers and know what they exactly are looking for and expect your business to deliver. The easier and more interesting the interaction sessions, the more leads you can expect to generate culminating in a stronger customer-base.
• QUALITY RETURNS ON INVESTMENT: An investment in a Website can more often than not lead to excellent returns on investment though initial costs and expectations could be dull or moderate. Continued persistence with the Website with constant tweaking to make it more beneficial and interesting, will further make it a more effective marketing tool bringing in its wake quality benefits.
• EFFICIENT LOW-COST ADVERTISING: Being an effective and efficient low-cost advertising medium, a Website also offers the advantage of allowing your customers / potential customers browse whenever they like and get the most thorough up-to-date information about your products / services.
• EASY MAINTAINBILITY: Compared to Print Media, a Website is extremely easy to maintain with ample options to modify it to make it better anytime; can be updated or refreshed as frequently as is required. Further, the Website can be used to provide customers / potential customers with printed materials through downloads or Videos that they can click and watch with minimum of fuss.
• OFFERS LASTING VALUE: An investment in a Website can result in the benefit of lasting value since it will continue to provide results till its utility value lasts.

For your business to have a online presence that really counts, your brand needs to reflects your business and all that it stands for and should exude confidence and credibility.

A Website will be the first point of contact for a new user or potential customer. 55 Web, a leading Web-Designing company in Hyderabad, can create for your business a user-friendly / visually – stimulating design with strong content. To make it more attractive to users, the Website, easy to navigate and simple to use, will also come with quality coding and load-speed optimization, as well as seamless functionality, and expert-support throughout the contract period.

With a powerful online presence, more and more net-users will get to know about your business, leading to more potential customers, potential sales and eventually, greater business.

http://www.55web.in/