WHY YOUR WEBSITE SHOULD BE RESPONSIVE?

In April, 2015, Google launched its new update which stated that all Websites which are not responsive and non-mobile friendly will begin to witness a significant drop on the Search Engine results. Google also announced that it will favor Responsive Sites by ensuring that they figure more prominently on the search results, and further will ensure all Websites which are not responsive will be penalized.

This initiative of Google was made in line with the ushering in of the era of Smartphone’s and Mobile-friendly Websites. Further, Google also wanted to provide its users the best of its kind search experience that can be offered.

Google’s word was law since it dominated over 80% of the Mobile search volume. If your business relies on Search Engine traffic, then you need to take this seriously.

With Mobile Web Traffic expected to reach above 95% by 2019 as per a Cisco Survey, a Responsive Website will become a must, a Site that works for desktop as well as Mobile. When it comes to designing such a Site, 55 Web, a top Web Designing Company in Hyderabad, will make for an ideal choice.

WHAT’S A RESPONSIVE WEBSITE?

It’s a single Website that adapts to any screen size of devices ranging from Tablet to Mobile and Desktop. A responsive design by nature adapts to the device that the Site Visitor is using to access the Site; images, text and the rest of the Content automatically adjusting to accommodate the screen size of the device.

With the trend increasing towards Mobile Internet, it becomes essential that a Website is responsive and users expect them to be one. Around 40% of Smartphone and Tablet owners already search for B2B products and services on their devices.

An Adobe research study has revealed that already 40% of Website Visitors have stopped engaging if the Site’s layout is unattractive and unresponsive.

REASONS WHY YOUR WEBSITE SHOULD BE RESPONSIVE?

• ENSURES ONE WEBSITE: In the era of Multiple Devices usage from Laptop to Desktop, Tablet, Mobile and more, Responsive design allows for only one Website that’s designed and coded to adjust to all screen sizes.

• PREFERED FOR SEO: Google recommends that a Website be responsive for it greatly improves its SEO ranking. Further, Google incentivizes positive user-experience on the Web, and has separate algorithms for Mobile Websites that center around bounce-rate and click-back times.

• LOADS MORE QUICKLY: The in-built mechanism of a Responsive Website means that they are able to load more quickly on all types of devices. Further the design of the Site ensures that its Content adapts to the size of the device’s screen, allowing the Web Pages to be viewed faster and better without the user needing to scroll from side to side. This in turn helps improve user-experience.
• FACILITATES LESSER BOUNCE RATE: Today’s site users are smart and impatient, who have little time for Sites that are non-responsive, badly designed and old with shoddy graphics. They also cannot tolerate scrolling down for hours just to get to something like Products Details or Contact Form. They will immediately ‘Bounce Off’ and proceed to the next Website.
• ALLOWS TRACKING OF VISITORS: A responsive Website allows you to see who visits the Site, which in turn will allow you to increase improve your targeting. On the other hand, multiple versions of the Site make it more challenging to track Analytics.
• CAN BE MANAGED EASILY: A Responsive Website requires single Title-Tags, Meta Tags, Descriptions, etc, for all kinds of devices. By facilitating a single Website, it eliminates the need to have different campaigns for promoting your business. Further, it ensures that any changes made on the Website will appear on all devices which mean different admin panels will not be required.
• IS EXTREMELY COST-EFFECTIVE: The fact that a Responsive Website fits in with the need of all gadgets, makes it extremely cost-effective. On the other hand, a Site developed solely for Mobile Devices will extract more costs than the main Website for Desktop devices.
• OFFERS PAY-PER-CLICK BENEFITS: Recently, Google Adwords has converted the Web to ‘Enhanced Campaigns’. This means that the targeting of various devices will be treated the same way. With a responsive Web Design, it becomes a whole lot easier to manage your PPC. Businesses will enjoy more flexibility and control on how they can reach customers, especially the ones on Mobile Devices.
• SUSTAINS VISITORS INTEREST: Website visitors are more likely to remain or re-visit a Website that has been designed to be optimized to whatever devices they are using to access it. On the other hand, Sites that are not responsive and not attuned to the requirements of users are ignored by Site Visitors and also penalized by Google and other Search Engines in response to Mobile searches.
• FACILITATES BETTER USER-EXPERIENCE: A responsive Website will ensure a more all-round and better user-experience that the Site Visitors will relish. This in turn leads to greater interaction with visitors where they’re at, learning about their requirements and catering to their best interests.

According to a recent study by Google Think Insights team, a user today has a more positive experience with a Responsive Website with over 67% more likely to buy a product or use a service.

In the era of multiple devices from Mobile to Laptop and more, a Website needs to be responsive and easy-to-use on every device. Leading Web Designing Company in Hyderabad, 55 Web, specializes in designing fully-responsive Websites that adapts to every device, screen size and operating system while ensuring that customers and clients get the required information from any platform and at any time.

Today, functionality holds the key and creating an optimal visual experience for clients is crucial. An ultra-responsive Website designed by top Web Designing Company in Hyderabad, 55 Web, ensures that the experience will be much more visual and engaging.

http://www.55web.in